Privacy Policy.

bex+Co.^® ("we," "us," "our") respects your privacy. This policy explains what we collect when you visit our website or fill out one of our forms, why we collect it, and the choices you have.

What we collect

We collect two kinds of information.

Information you give us. When you fill out a form on our site, such as the stylist application or the franchise request form, you provide your name, email address, and phone number. You may also include anything else you choose to type into a message field.

Information collected automatically. We use privacy-first website analytics (Fathom Analytics) to understand how visitors use our site, such as which pages are viewed and where visitors come from. This analytics tool does not use cookies, does not track you across other websites, and does not collect personal information that identifies you. It does not place anything on your device, so our site does not show a cookie consent banner.

Why we collect it

We use the information you give us to respond to your inquiry, follow up about stylist opportunities or franchise interest, and provide the services you asked about. We use analytics data to improve our website and understand what content is useful.

Who we share it with

We do not sell your personal information. We never have, and we have no intention to.

We share your information only with service providers that help us run our business, and only so they can perform services for us:

• Customer relationship management (CRM). We store and manage form submissions in Attio, our CRM, so we can keep track of and respond to your inquiry.
• Email delivery. We may use an email service provider (Resend) to send you messages related to your inquiry.
• Website analytics. We use Fathom Analytics to measure site traffic in a privacy-respecting way, as described above.

These providers are bound to use your information only to provide services to us. We may also disclose information if required by law.

How long we keep it

We keep the contact information you submit for as long as needed to respond to you and maintain our business records, and we remove it when it is no longer needed. Our analytics provider keeps visit data in pseudo-anonymized form for a short period (roughly 48 hours for the identifying components) and then removes the ability to re-identify it.

Your choices

You can ask us to access, correct, or delete the personal information you have given us. To make a request, or to ask any question about this policy, contact us at the address below. We will respond within a reasonable time.

Children

Our website and services are intended for adults. We do not knowingly collect personal information from children.

Changes to this policy

We may update this policy from time to time. When we do, we will revise the "last updated" date above.

Contact us

If you have questions about this policy or your information, reach us at reception@bexandcosalon.com.